Your mind has finally stopped racing and you've just nodded off, only to be rudely awakened by a deep knot of sudden pain in your thigh, calf or in the arch of your foot. Athletes and high heel wearers alike are often awakened from sleep by the infamous nocturnal leg cramp or "charley horse." And though these occasional cramps usually are not serious, they are undeniably painful and downright annoying.



You're getting ready to launch your new business. And, being a savvy entrepreneur, you've been spending a lot of time doing research on the Internet. Entering searches, following links, cutting-and-pasting, typing, mouse-clicking, dragging-and-dropping.



While women are learning more and more about cervical cancer and its prevention, another "silent killer" remains relatively mysterious among doctors and patients alike. Ovarian cancer is only the seventh most common cancer among women, but it causes more deaths than any other cancer of the female reproductive system. Unfortunately, efficacy of early screening is negligible only because symptoms of the disease are vague and misdiagnosis is common.



Which type of exercise is right for me? Is lifting weights going to give me the best result? Maybe I should concentrate on running - that will really help to strengthen my heart. What about yoga - everyone says yoga is good for flexibility. All of us, at one point or another, have had these conversations with ourselves. We're continually bombarded with exercise-related stories on television, in magazines, and in our electronic newsreaders. But many of us don't know how to put the information we're receiving to good use. We don't have a context or framework with which to assess the potential value in these media communications.



Every five years or so a new fitness craze sweeps through the culture. Television news anchors blather on about the latest, greatest exercise programs. Newspapers and magazines publish features in their Sunday sections, filled with pictures of glistening, glowing, glamorous celebrities hard at work on the new routines.